Marketing

Portfolio Highlights

Publications

APA Zoning Practice

This article discusses regulatory alternatives in response to Grants Pass Legislation.

A.CRE

This abridged proposal breaks down how I pair data and storytelling.

Cornell Real Estate Conference

The 43rd Annual Real Estate Conference sold out for the first time in decades. Our integrated marketing campaigns drove a 16% increase in attendance, an 18% raise in conference revenue, and a 21% increase in sponsorship revenue.

Join us this fall

Where I Add the Most Value

I partner with advocacy organizations, public agencies, and coalitions to translate complex housing policies and projects into impactful campaigns.

Policy + Political Messaging

Develops clear, persuasive messaging on housing policy that aligns internal teams, equips coalition partners, and resonates with media, elected officials, and the public.

Digital Strategy + Growth

Designs and executes digital campaigns that translate policy into accessible content, grow engaged audiences, and support membership, fundraising, and advocacy goals.

media + branding

Generates proactive narratives, educational media, informational one-pagers, and rapid response messaging for moments of policy debate, opposition, or crisis management.

Coalition engagement

Creates engagement processes and materials that reach across the aisle, build trust, elevate lived experience, and support policy implementation across diverse stakeholders.

Website Development

My work includes housing resource and program websites for HEART of San Mateo County, Brisbane’s Home Preservation Program, the City of San Bruno, and Cornell.

Social Media + Content Curation

I currently oversee marketing for the Cornell Real Estate Council, where my campaigns tripled LinkedIn engagement and drove record conference attendance. I am also a co-founder of Housing Made Easy, a digital platform with 20,000+ followers focused on tenant education and navigating New York’s housing application process.

Advocacy Work

From national panels to local policy implementation, my advocacy work bridges lived experience and technical expertise.

Better Medicare Alliance Panel

Invited as a panelist expert to speak on intergenerational housing, subsidies for caregivers, and Medicare Advantage policy.

National Planning Conference

Presented zoning-based alternatives and practical regulatory tools for planners navigating Grants Pass policy constraints.

Menlo Park Anti-Displacement

Designed and facilitated community engagement that helped inform a citywide anti-displacement strategy.

Newsletter Development

I currently manage a 4,000-member email database for the Cornell Real Estate Council and previously produced JPMorgan’s quarterly newsletter for the CRE Analyst and Associate Council.

Community Resource Guides

Designed resident-facing guides that consolidate legal, housing, and social services into a single, easy-to-navigate format for people facing housing emergencies.